Our Vision, Mission, & Heart
Our heart beats for women — for friendships formed in the fitting room, for laughter over lattes, for casual “what do you think of this?” convos that turn into real connections. Whether you’re on the hunt for the perfect wedding guest dress or just need a pick-me-up after a long week, we hope Iris Avenue feels like a little retreat from the noise — a place to take a breath, let your guard down, and leave the negativity at the door.
We believe style should feel like joy — not pressure. That confidence grows when women are supported, not sized up. And that our purpose is greater than clothes. At our core, we’re here to serve — to reflect the love of Jesus through the way we treat every woman who walks through our doors (or scrolls through our site). It’s our calling to encourage, uplift, and remind you that you were made with intention and beauty, inside and out.